About us
ABOUT US
Empowering Women Through Fashion
With all the challenges the fashion industry faces today,
communities of conscious consumers are rising
to make a difference.
Discover New Fashion Trends
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Start with the customer – find out what they want and give it to them through our curated selections.
Transforming the fashion industry is achievable.
We’re leading the way.
Meet our design team
Dedicated professionals driving our fashion success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the creative force behind the brand. He loves to stay involved in the design process, marketing, and customer experience strategies.
Emma Carter
Chief Fashion Officer
Emma is passionate about fashion. With her extensive experience as a Fashion Director in the clothing industry, Emma has transformed the company into a leading women's apparel brand. Emma is among the most innovative minds.
Ava Brown
Chief Creative Officer
Aline is a passionate fashion designer who loves creating beautiful clothing for women. She mentors a team of talented designers and connects with a community of fashion enthusiasts.
Iris Joe
Chief Marketing Officer
Iris, with her extensive fashion industry experience, helps us understand market trends and enhances our collections. She is committed to driving our brand's success and elevating our designs to new heights.